This branding campaign is primarily focused on dislexics, or some variant of that. But come on guys, Daiads just doesn’t have the same ring to it when you say it aloud… and purely based on that reason, I’m not buying a pair.
adidaslexia
April 2nd, 2009 · 2 Comments
Tags: Uncategorized
2 responses so far ↓
1 Jonny Goodwin // Apr 3, 2009 at 8:19 pm
But they used the logo… surely it’s still a copyright infringement..
2 admin // Apr 3, 2009 at 8:25 pm
True, but I’m pretty sure the lawyers at Adidas have better things to do than to pursue legal action with some ripoff brands in China…
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